Have you ever wondered how some people can pass payment terminals or leave a store without paying? Thanks to new technology, payment is simply a few taps on their smartphones. Such is happening at the present because of Near Field Communication or NFC.
Before purchasing NFC tags for your business, you must first understand how it works. NFC provides wireless technology that allows users to pay by placing either a card or their smartphones within a few centimetres on a device like a terminal or another smartphone. It transmits data using electromagnetic radio fields.
Most people are only familiar with Radio Frequency Identification (RFID). It works the same way and uses the same mechanism but only within a very close range. NFC, however, provides many benefits with its contactless transactions, according to NFC Direct. For these reasons, many business owners consider investing in this technology.
Social Media Marketing
Stores that use NFC technology may utilize it further on social media platforms like Facebook. By reaching out on social media, you attract more people to your store, and the NFC tech can provide fast and easy discounts or special promotions that can motivate them to visit your store. Doing so is an effective but subtle marketing strategy.
Direct Connection with Customers
With one scan, customers can know more about the products they want to purchase. It is convenient for you, as it gives your shop the ease of having to explain all the products manually, and for the customer, who will have the information they need right at their fingertips.
If you do not have it, chances are, your competitors do. If they can maximize NFC technology’s benefits and provide a more convenient experience for customers, you could be missing out. Investing in the technology levels the playing field and provides your customers with the same high-tech experience.
Utilizing NFC technology is a growing trend that is here to stay. The world continues to advance, and your business should be able to keep up. Invest in NFC technology and see how your business can benefit from the convenience it brings you and your customers.