NetworkingNo matter how hard you try, you can’t downplay the power of personal testimonies in business. Your ability to build your brand hinges on how strong an impression your business influences key personalities in your business, suppliers and clients alike. It’s why being able to network well is vital to your survival.

Quality voice and data solutions allow you to make such networking possible. Without a strong capacity to communicate, your relevance as a business may be seriously undermined.

Networking Matters

You don’t have to be a fan of parlor game Six Degrees of Kevin Bacon to know how everyone on the planet is connected to one another despite being strangers.

As hard as it may seem to believe, Microsoft researchers have justified this notion of interconnectivity. Studying over 30 billion electronic conversations of about 180 million people by wading through Microsoft Messenger IM network, the team found out that it just takes, on average, 6.6 hops to connect anyone to any other person under study. To reach President Obama, therefore, you just need to bridge “seven degrees of separation” at the most.

Evidently, it takes no genius to realize taking care of your network is a must to create a successful brand.

Arming Yourself

Quality voice and data solutions should be instrumental in your quest to create and widen your network.

With such technology, you are able to communicate directly to your customers and suppliers via phone. Any pizza delivery business, for instance, without a hotline to call will surely hang a big question mark on the viability of their business.

Furthermore, voice and data help you stay relevant in a largely digital world. It allows you to stay in touch with your clients via your website and social networking sites, showing everyone your brand isn’t a dinosaur and largely archaic. What’s more, it sharpens your capacity to deliver quality service.

With so much functionality voice and data solutions put on the table, growing your business network need not be such an uphill climb.