Optimizing the content of your websites gets you atop a search engine page and allows search engines to index your site’s pages properly. It makes your company visible whenever a potential customer makes a query.

However, these are not the only advantages. Enlisting the help of a Denver-based SEO company in optimizing your content also improves your website’s usability.

Here are the ways optimized content boosts usability:

Mapped Out Customer Journey

Users will have different reasons for clicking on your link and browsing the pages of your website. They may want a bit more information before making a decision or they may have already made their minds up. Whenever a visitor types in keywords, the results that come out indicate which point of the sale funnel they are in. An optimized page and content map out areas that guide a potential customer towards the action you want them to take.

They will land on a specific page that contains all the details they are looking for. The layout, articles, videos, images, and calls-to-action of the site should move them along the sales funnel, ideally to conversion.

Visual Cues

The phrases, photos, and videos that you select are perfect examples of using content to boost the usability of your website. Give your page an organized structure that directs the eyes of visitors to sections they think are relevant to them. Let your content function as visual cues that elicit responses and actions from those that see them.

Made for Better Search Rank

When a website is usable and accessible, it only means that it was built with both human users and search engines in mind. The load speed of a page, mobile device compatibility, and accessibility are some of the key indicators that pages in your site follow guidelines set by search engines.

These are some of the ways optimized content and pages are important to developing usability. Implement these to get more traffic, improve visitor experience, and convert at a higher rate.

SEO RebrandingStarting over again isn’t just terrifying for relationships — the same applies to campaign rebranding.

Initially, it seems like a formidable task, especially when your SEO is stable. The last thing you want is to compromise your rankings. Does changing the company name lose all your hard-earned progress?

Fortunately, SEO rankings need not be byproducts of rebranding. The secret lies in a smooth transition — the love child of research and doses of hard work. The rewards aren’t instantaneous, but your business will thank you in the future when your rankings don’t drop tremendously due to rebranding.

No Such Thing as Forever

Old sites, despite their success, need to go someday. Site lifespans, however, remain points of contention in terms of SEO rebranding. Some SEO experts in the Twin Cities recommend leaving a site up for a few days, while others argue permanent maintenance isn’t an issue.

Leaving an inactive site up forever consumes time. To avoid potential troubles, revisiting the site regularly is a must. Some businesses do so to keep their URL or, should they feel nostalgic, visit the old site again.

Everyone, however, agrees that taking down an old site when a new site launches is NOT an option. Servers take a few days before they recognize a new IP address. Play it safe by leaving the site up for another three to seven days.

Keep Your Name (If You Can)

A fresh start seems to call for all things new. But did you know that one of the best ways to survive a rebrand is by keeping your original domain name?

It’s not always the practical choice, but changing your name poses a risk, especially to your search engine traffic. You lose them if you’re not careful. If you feel like changing, preserving the original content and using redirects are your best options.

Everyone Should Know

Rebranding is useless if no one knows about it. Once you’ve finished overhauling your image, update ALL social media platforms. Depending on the network, changes can be simple or challenging. Know their regulations concerning rebranding to avoid blunders along the way.

Change isn’t always comforting, but sometimes it’s necessary. When done right, expect better rewards for your SEO efforts in the future.

Website DesignAs a business owner, building a website that attracts the right visitors and easily convert them is important. There’s a time, however, when a website doesn’t serve its intended function and the only way to correct this is through a redesign. Nonetheless, do not be in a rush to redesign your website. It’s a process that requires you to carefully plan ahead.

Here are some important do’s and don’ts if you are considering a website redesign:

Do: Have a budget in mind

Having a budget in place before redesigning your site is essential. This will help you define a realistic scope and an expected timeline for the redesign. You don’t want to set a low budget that won’t effectively cover the required scope could you disappointed.

Do: Focus on user experience and functionality

Unknown to many, a visitor will leave your site if a page takes more than 2 seconds to load. It is, therefore, important to prioritise functionality and user experience. Redesign your website should enhance the average user’s interaction with your company. You can analyse your site’s speed using Google’s page speed tools.

Do: Plan from the start

Hiring a Brisbane web design company should be your first step. Talk to them about your concerns and what you’d like to change. An experienced web designer can pick out the right colour scheme and theme to make your site look credible and reliable.

Don’t: Be fixated on the launch date

Quality things take time. Focusing so much on your launch date may make you miss out on the most important aspects such as the quality of the site and the things that need to be changed.

Don’t: Focus more on the homepage design

Although your home page is the first place your visitors land, it’s only one aspect of your website. Avoid being fixated on your homepage. Pay attention to other pages and ensure that they have the right information. Look at the banners, call to action, navigation and content hierarchy.

These are some of the do’s and don’ts when it comes to redesigning your website. Talk to a Brisbane web design company today to learn more about the costs and expected timeline for a redesign project.

Local SEO Services in PerthSearch engine optimisation is a vast technique that usually changes to accommodate the latest trends on how people use the Internet. There was a time when keyword research was enough, but that all changed when Google became stricter about the quality of content websites publish.

Now, another trend is dominating: localised searches.

The Emergence of Local SEO

Local SEO is more powerful than ever right now because people are relying on the Internet to get what they want exactly when they want it. There are also more mobile users than desktop users now, which means people are using search engines on the go. If you have physical stores, improving your local SEO is simply a necessity.

Here are some tips from SEO Perth Experts to help you make that happen.

Build Up Your Brand on Listing Sites

Business listing websites such as Yelp, Google Places, Zomato, and TripAdvisor are important in local SEO because aside from social media, this is where people go when they want to know more about establishments. You should provide accurate information about your business and encourage your loyal customers to leave glowing reviews. This is vital to attracting even more people to try your products and services.

Check Your Competition

Just last year, Google allowed seven local search results to appear on the map where users are specifically searching for something. For example, seven pizza parlours will appear if the user inputted ‘pizza place in (area)’. Now, only three businesses will appear. This makes the competition ever stiffer.

Always check if your site appears there. If not, you can do these to improve your chances:

  • Make sure your business name, contact number, and address are consistent on the web.
  • Get more high-quality backlinks.
  • Make your site mobile-friendly.
  • Improve web design for better user experience.

By doing these things, you’re automatically opening your business up to more leads and possible customers. Be consistent and provide great products and services to earn great reviews for your business.

Online Marketing in PerthBusiness websites should always be on the lookout for great online marketing strategies to promote their brand, gain more site traffic, and turn those visitors into eventual customers. You just have to come up with the most effective ads, content, and keywords to make a mark.

Here are some strategies and platforms that can benefit your business.

Local SEO

In Perth, local SEO has been an efficient strategy for years, but it has become more powerful than ever this year. This is because more users are going mobile and searching for the products and services they need in real time. As a business owner, especially if you have geographical locations, you should capitalise on local SEO to have more exposure for people who are looking for you. This includes geo-targeting your site, being visible in listing sites, and getting good reviews from actual customers.

Keyword Efficiency

Keywords aren’t dead; only keyword stuffing is. There was a time when you can use as many keywords as you want for SEO purposes even if it is out of context and doesn’t make sense anymore. Now, you can only use one or two keywords. It’s in your best interest to use only the most efficient keywords for your brand. To determine that, use Google AdWords’ Keyword Planner tool and try out various keywords.

Valuable Content

As mentioned, keywords are still important, but your focus when creating content should be on their value to your target audience. Every content you post should be well-written, informative, relevant, interesting, and valuable to your customers. This is the only way for your content to be read and shared all over social media. This will result in more traffic, more customers, more profit, and more credibility.

From targeted ads to social media posts, there are a lot of ways to use the Internet for your benefit. These three are some of the strongest ones right now, so using them will definitely help your brand.