Effective communication combines three elements:
- The right message, which should be concise and engaging.
- The right voice that resonates with the audience; and,
- The right body language which further strengthens the message.
Body language has the largest share of responsibility in making these three elements work together. According to voice technology company Marketing Messages, the tone of the speaker is more important than the actual message.
What If There Are No Visuals?
There are several instances, however, where body language is not present. For example, some media and customer service technologies rely on non-visual cues. These include Interactive Voice Response System (IVRS) scripts, call center telemarketing or call handling spiels, and radio ads. There are also cases wherein the target audience have members who are visually impaired. In these situations, voice plays an even more important role because it has to address body language and visual empathy through sound.
When Plain Talk Isn’t Enough
Here are some of the things that voice has to convey without the aid of visuals:
1. Age and Gender – Solely with your voice, you need to “show” listeners that you are communicating with someone who is either male, female, or even “in-between.” Jargons also make it easier for age groups to relate.
2. Education – Through diction and accent, you should be able to discern whether the message is understandable for a learned man or someone who barely got through high school.
3. Emotion – Your tone and pacing determine whether the person speaking is happy, sad, hurt, surprised, afraid or terrified, or even in love.
In the absence of visual aids or body language, voice plays a significant role in conveying the message effectively. Thus, you will need to select the right voice by listening to various recordings. Use that as a “peg” for finding the talent.