Search engine optimisation is a vast technique that usually changes to accommodate the latest trends on how people use the Internet. There was a time when keyword research was enough, but that all changed when Google became stricter about the quality of content websites publish.
Now, another trend is dominating: localised searches.
The Emergence of Local SEO
Local SEO is more powerful than ever right now because people are relying on the Internet to get what they want exactly when they want it. There are also more mobile users than desktop users now, which means people are using search engines on the go. If you have physical stores, improving your local SEO is simply a necessity.
Here are some tips from SEO Perth Experts to help you make that happen.
Build Up Your Brand on Listing Sites
Business listing websites such as Yelp, Google Places, Zomato, and TripAdvisor are important in local SEO because aside from social media, this is where people go when they want to know more about establishments. You should provide accurate information about your business and encourage your loyal customers to leave glowing reviews. This is vital to attracting even more people to try your products and services.
Check Your Competition
Just last year, Google allowed seven local search results to appear on the map where users are specifically searching for something. For example, seven pizza parlours will appear if the user inputted ‘pizza place in (area)’. Now, only three businesses will appear. This makes the competition ever stiffer.
Always check if your site appears there. If not, you can do these to improve your chances:
- Make sure your business name, contact number, and address are consistent on the web.
- Get more high-quality backlinks.
- Make your site mobile-friendly.
- Improve web design for better user experience.
By doing these things, you’re automatically opening your business up to more leads and possible customers. Be consistent and provide great products and services to earn great reviews for your business.
Building up your local SEO, especially if you have physical stores and establishments, is important for the success of your business. More people are now using mobile devices over desktops because they want results on-the-go. If you don’t have a local SEO presence, people who are willing to go to your physical stores won’t have the chance to discover you.
Here are some things you need to establish your local SEO:
Your website should contain localised information for search engines to tag them correctly. This way, people who are near your stores will likely get your website as one of the top search results. All your landing pages should have unique page titles, keywords, Meta descriptions, content, contact details, and structured data that are in line with the location of your business.
Google My Business
Google is still one of the most powerful factors in online marketing, even BambrickMedia.com.au and other SEO experts in Brisbane agree to this. That’s why you need to build your website’s visibility in Google My Business listings. All information you send should be accurate, so you can enjoy being shown in SERPs and syndicated across many other online platforms.
Reviews websites like Yell, TripAdvisor, and Zomato operate through word of mouth. People can leave reviews of your business that others can read and base their decision to visit your store or not. That’s why you need to encourage your loyal customers to rate your business and leave glowing reviews about your store. The more reviews, the better impact you’ll make in local search. This is probably the most organic part of local SEO, so be sure to invest in it and make your brand a more appealing one.
These are just a few things that can help you improve your local SEO standing. Work with an SEO agency that can help you implement these strategies efficiently.