Today, there are about four billion active smartphones around the world. It comes as no surprise that mobile users are now one of the main targets for many companies’ marketing campaigns. As a business owner, you feel the pressure to adapt to the new mobile marketing trend.
A mobile SMS marketing strategy is a good start in your efforts to enter the mobile marketing arena. Here are some tips on how you can get the most out of your SMS marketing efforts:
Offer Something of Value
You have many options to do this. You can sponsor contests, offer giveaways, or you can distribute coupon codes. There is a bigger chance that people will opt in to your campaigns if they are sure to get something valuable in return.
Never Forget to Ask Permission
Do not enlist your people right after you have obtained their mobile information. You have to get their permission first or allow them to opt in on their own before starting to send them the marketing messages.
It would be a big mistake to overwhelm your prospective customers with lots of SMS messages. But, it would also be a mistake to ignore them. Come up with a specific promo schedule or deal for them. Make sure to follow through and stick to it.
Incorporate Other Marketing Strategies
If you have an ongoing online marketing campaign, you can send out SMS messages with a link to it. You can also grab the chance for opt ins through the business’s social media pages.
Keep Track of Your Progress
Stay updated on the number of your subscribers, and users who request to opt out. This will give you an idea of the things you are doing right and the possible mistakes that result to lost subscribers.
It is not easy to keep up-to-date with the current trends in mobile marketing. Likewise, you should not focus on coming up with a mobile-friendly app or site. But, if you do not take advantage of SMS, you stand to miss a great chance to produce sales.