Brand competition has become fiercer nowadays with the advent of social media. Forbes even listed social media specialists and social media coordinators as the top marketing jobs this year.
With this in mind, it is likely that companies need people who have marketing and social media management skills to do publicize their products and services on various platforms. However, before consulting specialists from SEO companies like Alkries LLC, you should be aware of the following qualities:
Social Media Savvy
Apart from the educational background, you should look into how knowledgeable your future employee is. Your company can establish an online presence on various platforms, such as Facebook, Twitter, and Instagram. Your social media manager should understand how these platforms could affect your business. He or she should have taken a course that tackled the social marketing campaigns of the contemporary world.
Branding and Marketing Experience
Of course, this is one of the qualities that you should look for in a social media manager. Apart from social media skills, he or she should prioritize the branding of the company. For example, KFC’s social media account earned the praises of its fans worldwide for making a witty social media campaign. Apart from attracting a lot of social media followers, they emphasized how they had 11 herbs and spices for their world-famous chicken.
A Good Sense of Humor
Oreo retweeted former Justin Timberlake’s tweet about looking for a unique ice cream topping. Working with influencers and celebrities is one of Oreo’s campaign strategies. Your social media manager should capture the hearts of your audience.
Overall, remembering these qualities will help your company have a successful social media campaign for its products and services.