Search engine optimisation is a vast technique that usually changes to accommodate the latest trends on how people use the Internet. There was a time when keyword research was enough, but that all changed when Google became stricter about the quality of content websites publish.
Now, another trend is dominating: localised searches.
The Emergence of Local SEO
Local SEO is more powerful than ever right now because people are relying on the Internet to get what they want exactly when they want it. There are also more mobile users than desktop users now, which means people are using search engines on the go. If you have physical stores, improving your local SEO is simply a necessity.
Here are some tips from SEO Perth Experts to help you make that happen.
Build Up Your Brand on Listing Sites
Business listing websites such as Yelp, Google Places, Zomato, and TripAdvisor are important in local SEO because aside from social media, this is where people go when they want to know more about establishments. You should provide accurate information about your business and encourage your loyal customers to leave glowing reviews. This is vital to attracting even more people to try your products and services.
Check Your Competition
Just last year, Google allowed seven local search results to appear on the map where users are specifically searching for something. For example, seven pizza parlours will appear if the user inputted ‘pizza place in (area)’. Now, only three businesses will appear. This makes the competition ever stiffer.
Always check if your site appears there. If not, you can do these to improve your chances:
- Make sure your business name, contact number, and address are consistent on the web.
- Get more high-quality backlinks.
- Make your site mobile-friendly.
- Improve web design for better user experience.
By doing these things, you’re automatically opening your business up to more leads and possible customers. Be consistent and provide great products and services to earn great reviews for your business.